HDTV In Oklahoma » Nielsen: Stations Lost 8% In DTV Switch

Nielsen: Stations Lost 8% In DTV Switch

Stations that changed channel positions from UHF (ultra high frequency) to VHF (very high frequency) were more impacted, showing a 13% share decline. This change in channel position created challenges in household receivability, since homes with “digital” antennas — which were only capable of receiving UHF signals — were not able to receive VHF digital signals and homes could not receive these channels without performing a re-scan of their converter boxes.

Courtesy Jack Hodgson, OSU broadcast journalism professor

Given the challenges voiced here receiving digital signals before and after the transition, I’m not surprised that some stations lost share when they transitioned from UHF to VHF. Perhaps that’s why KWTV might be transitioning back to UHF…

This entry was posted on Tuesday, November 3rd, 2009 at 4:50 pm and is filed under DTV Switchover, Oklahoma City, Programming. You can follow responses via our RSS 2.0 feed. You can leave a response or trackback from your site.

2 Responses to “Nielsen: Stations Lost 8% In DTV Switch”

servicetech responds: November 8th, 2009 at 7:34 am
Now if KOCO would step up and switch to UHF all would be good
Bobarino responds: November 18th, 2009 at 6:04 am
Does anyone have a link to the current Nielsen ratings for the OKC market?

I would like to see how much market share KFOR-HD news gained after switching to HD local newscasts.