FastPipe Media » HDTV in Oklahoma

Nielsen: Stations Lost 8% In DTV Switch

The Switch from Analog to Digital TV:

Stations that changed channel positions from UHF (ultra high frequency) to VHF (very high frequency) were more impacted, showing a 13% share decline. This change in channel position created challenges in household receivability, since homes with “digital” antennas — which were only capable of receiving UHF signals — were not able to receive VHF digital signals and homes could not receive these channels without performing a re-scan of their converter boxes.

Courtesy Jack Hodgson, OSU broadcast journalism professor

Given the challenges voiced here receiving digital signals before and after the transition, I’m not surprised that some stations lost share when they transitioned from UHF to VHF. Perhaps that’s why KWTV might be transitioning back to UHF…

This entry was posted in DTV Switchover, Oklahoma City, Programming. Bookmark the permalink. Both comments and trackbacks are currently closed.


  1. servicetech
    Posted November 8, 2009 at 7:34 am | Permalink

    Now if KOCO would step up and switch to UHF all would be good 🙂

  2. Bobarino
    Posted November 18, 2009 at 6:04 am | Permalink

    Does anyone have a link to the current Nielsen ratings for the OKC market?

    I would like to see how much market share KFOR-HD news gained after switching to HD local newscasts.

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